Antonella Sgobba
Luxury hospitality executive. Brand positioning, start-ups and the repositioning of high-end assets.
Group Director of Commercial Strategy, Italian Hospitality Collection
30+
years in hotels and travel, from Milan to the Maldives
×2.6
revenue at Grand Hotel San Pietro, Taormina, from €2.8M to €7.3M in three years
35
people in the commercial team I led at Hotel Principe di Savoia
Who I am
I am a Milan-based luxury hospitality executive with more than 30 years in hotels and travel. I am Group Director of Commercial Strategy at Italian Hospitality Collection. Before that I built the hospitality division of Itaca Luxury Collection, led Lindbergh Hotels & Resorts as Chief Commercial Officer, and directed sales and marketing at Hotel Principe di Savoia, Dorchester Collection.
Selected work
Four projects carry the argument: a five-star hotel repositioned to luxury, a Milan landmark kept competitive through renovation, a brand created from nothing for a private island, and three market entries built from an empty desk.
- Grand Hotel San PietroRevenue from €2.8 million to €7.3 million in three years.
- Hotel Principe di SavoiaA Milan landmark kept competitive through renovation, fully open.
- Nilaa Coral IslandA luxury collection and a private-island resort brand built from nothing.
- Market entriesThree times an office, a team and a market built from an empty desk.
A thread through twenty years
In February 2005, as regional sales director of Le Méridien, I told MF Milano Finanza that Le Méridien Chia Laguna in Sardinia was one of the group's flagships for large events. In 2026 I joined Italian Hospitality Collection, the group that runs Chia Laguna today.
In the press
Nine articles name me between 2005 and 2026.
- MF Milano Finanza
- Pambianconews
- Mission
- Meeting e Congressi
- Guida Viaggi
- L'Agenzia di Viaggi Magazine